Sony today
introduced the latest addition to the award winning line of RX Cyber-shot
cameras, the new RX10 III (DSC-RX10M3). Featuring a newly-developed extended
25x super-telephoto zoom lens with an incredible focal range of 24-600mm and
silent shutter capability, it is designed for demanding photographers and
videographers who want to shoot fast moving, far away subjects such as sports
events, concerts or wild animals. It is able to reproduce high-quality content
at a variety of focal lengths and camera settings that would require more than
three, large lenses for an interchangeable-lens camera user.
The
combination of the 20.1MPi 1.0-type stacked sensor, bright zoom lens and BIONZ
X processor ensures the highest image quality throughout the whole focal range,
whether shooting stills or video at up to 4K quality. Furthermore, by pairing
the convenience of an ultra-telephoto lens with an innovative stacked CMOS
image sensor, the RX10 III delivers new imaging experiences such as super slow
motion video capture at up to 1000 fps all the way up close at ultra-telephoto
range. It benefits from an extremely accurate AF that focuses in just 0.09v
seconds and all of this is packaged in a premium body that combines practicality
and rugged good looks.
Lens advantages
The jewel
in the crown of the RX10 III is the newly developed ZEISS® Vario-Sonnar T*
lens. Covering a huge 24-600mm (25x Optical magnification)[vi] focal range, the
RX10 III is ideal in a range of different shooting conditions, from wide angle
scenery shots to ultra-telephoto images of sports events or wild birds, all in
one compact package. The large-aperture lens (F2.4-4.0) maximises the ability
of the 1.0-type large sensor to achieve high image quality and beautiful bokeh,
even in the ultra-telephoto region.
Newly
designed optics include eight ED glass elements including one super ED glass
element, and two ED aspherical lenses[vii]. All of these elements work together
to compensate for chromatic aberration that often afflicts telephoto lenses and
results in high-contrast and ultra-sharp image quality from corner to corner
across the entire zoom range. The newly developed optical design contains the
sophisticated advanced aspherical (AA) lens and delivers excellent imaging
performance while keeping the lens unit itself small. Additionally, with a
minimum focusing distance of 72cm at a fully extended 600mm(0.49x maximum
magnification), the new lens is capable of producing amazingly detailed
tele-macro images. The ZEISS® T* Coating minimises flare and ghosting that
often affects image quality in adverse lighting conditions and delivers
faithful colour reproduction and clear image expression.
The
aperture unit has nine blades that are designed to create a near-perfect circle
in the F2.4 to F11 aperture range which enables soft, beautiful bokeh
expression. The Optical SteadyShotTM algorithm has been optimised for the lens
design of the RX10 III and delivers up to 4.5 stops[viii] image stabilisation
for outstanding protection against camera shake, even when shooting from the
hand in ultra-telephoto or low-light conditions.
Premium Speed and Response Times
The RX10
III features a 1.0-type stacked CMOS sensor with DRAM chip which is
back-illuminated to allow it to collect light more efficiently. Combined with
the BIONZ X image processing engine, the RX10 III achieves a wide sensitivity
range of ISO 64[ix] - ISO 12800, with low noise, even at high sensitivity
settings. It employs a stacked structure that places the high-speed signal
processing circuit on a different layer from the pixel area, significantly
expanding the signal processing circuit and achieving astonishing high-speed
processing. The DRAM chip at the rear of the sensor temporarily stores and
allows readout of large volumes of signal data which can be processed without
delay, enabling super slow motion recording at up to 1000fps.iii This is
especially beneficial when capturing dynamic footage from a long distance, such
as stadium based sports events where close access to the subjects is impossible
but impactful, high quality footage is required. The accelerated readout of
data from the image sensor also delivers a major reduction in image distortion
of fast-moving subjects such as tennis players or animals on the move.
With
shutter speeds as fast as 1/32000 second, the electronic shutter performs
comparably to mechanical shutters that don't distort images. Moreover, the
electronic shutter can operate silently, so you can shoot recitals, wildlife
and other sensitive subjects without disrupting the scene. Continuous shooting
is possible at up to 14fps[x] which enables the photographer to capture moments
of fleeting beauty or facial expressions. In addition, the RX10 III offers
accurate tracking during continuous shooting with AF at up to 5fps.
The
combination of the premium performance characteristics of the RX10 III and its
extended zoom capabilities open up a whole new world of imaging experiences.
High Quality 4Kiii Movie Recording
The RX10
III records video in 4K[xi] quality at a high bit rate[xii] in the highly
efficient XAVC S format with full pixel readout and no pixel binning. This
means that it captures approximately 1.7x more information than is required for
4K movie output and this oversampling effect enhances image detail as it
minimises moiré and jaggies. The newly developed lens means that the camera can
shoot high-quality 4K movies between 24-600mm, enabling huge flexibility in the
types of shooting situations that can be captured. Furthermore, the inclusion
of a high-speed front-end LSI assists the BIONZ X high-speed image processing
engine in significantly reducing the rolling shutter phenomenon that can often
distort how fast-moving subjects appear in 4K movies.
To enable
compatibility with a professional video workflow, the RX10 III supports a
variety of movie functions that are typically found on professional video
cameras. The functions include Picture Profile, S-Gamut/S-Log2, Gamma Display
Assist, enhanced Zebra function, clean HDMI output, TC/UB, REC Control, Dual
REC, and Marker function.
High speed autofocus
The RX10
III features the Fast Intelligent AF system that has attracted praise amongst
RX10 II and RX100 IV users, with the spatial object detection algorithm fully
optimised for the RX10 III. This allows the camera to predict the point of
focus by detecting the subject even before the shutter button is pressed
halfway. Once the shutter button is pressed halfway down, the camera focuses on
the subject without delay, delivering a very smooth AF performance in just 0.09
seconds.iv
New innovations
The RX10
III features a number of other upgrades compared to the current RX10 models.
These include triple lens rings for focus, zoom and aperture, each operable on
the side of the lens for smooth operation. The handgrip shape has been
optimised for the new high-magnification large-aperture lens, particularly to
enhance grip security when holding the camera at eye level. A new Focus Hold
button on the lens barrel allows the focus distance to be locked when it
pressed and can also be assigned as a custom function button. A new soft
carrying case, LCJ-RXJ, will also be available for the new camera.
Full
technical details of the RX10 III can be seen here and it will be available in
April priced at approximately $1,498.00.
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