Sony Launches The World’s Fastest SD Card!

 

SF-G series SD cards

Sony has applied years of experience in professional media to expand the current high performance memory card line up with an ultra-fast speed model that will maximize your camera performance. Introducing the world’s fastest SD card, the SF-Gseries is the perfect accompaniment for your high-performance DSLR or mirrorless camera, offering up to 299MB/sii write speeds, contributing to longer high-speed continuous burst mode shooting for high-resolution images with cameras supporting UHS-II.

Available in 32GB, 64GB or 128GB storage capacity, this memory card’s blazing-fast write speed also allows for a shorter buffer clearing time, making sure you will never miss those life-changing moments or shots.

A Sony developed algorithm prevents loss of speed in data writing even after repeating burst shooting, and contributes to the camera’s speed of burst shooting – this is an SD card you can rely on.

Another brilliant feature of this SD card is the ultra-fast read speed of up to 300MB/sii Paired with a memory card reader, the cards can transfer large volumes and file sizes to a computer very quickly, contributing to a more efficient workflow for professionals.

“As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless camera increases, the inherent need for larger, faster and more reliable cards becomes apparent. Thanks to the SF-G series, we continue to show our commitment to providing a full range of extremely high performance media devices to professional photographers and enthusiasts, maximizing their camera performances” said Romain Rousseau, European Product Marketing Manager.

The perfect back-up

Sony’s SD products are highly reliable and durable and offer such features as water proofing and anti-static protection which help keep your precious contents safe. But when you are out all day shooting fast with time at a premium, accidental deletion of images can happen. With Sony’s free downloadable File rescue software, you can quickly recover deleted images or videos, including RAW images and 4K XAVC-S video files.

MRW-S1, the fastest card reader for SF-G series

In conjunction with SF-G series, Sony is introducing a new memory card reader, model MRW-S1, the perfect solution to drastically improve workflow efficiency after shooting by quickly transferring large data from SF-G series SD cards to a PC. This compact card reader offers an in-built SuperSpeed USB (USB3.1 Gen.1) standard A port for cable-free PC connection, so that your files can be copied faster than copying through the SD slot on a PC.

The new SF-G series SD cards will be available in stores in March 2017 and the MRW-S1 card reader will be available in stores in April 2017.

Check for availability  HERE

Fujifilm Launches it's New “MK lens” Cinema Lens Series Today.

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the MK series of new cinema lenses, which boast advanced optical performance, ultra-compact and lightweight design and excellent cost performance. The FUJINON MK18-55mm T2.9 (MK18-55mm), a standard zoom lens with the focal length of 18-55mm is the first MK lens to be released in early March 2017. In the summer, this will be followed by the launch of the FUJINON MK50-135mm T2.9 (MK50-135mm), a telephoto zoom lens offering the focal length of 50-135mm, thus together covering the most frequently-used range of focal lengths from 18mm to 135mm.

The rapid growth in popularity of movies made by emerging cinematographers in recent years including corporate and commercial movies on the Internet and other venues has increased the opportunities of shooting movies using cinema and regular digital cameras, and it boosts demand for high-performance cinema lenses that deliver high resolution and advanced scene-depicting capability. Cinema lenses are the optimal choice to achieve a shallow depth-of-field and a beautiful bokeh. 

However, since they are typically large, heavy and expensive, those involved in online and other lower cost movie production often opt for interchangeable lenses for digital cameras, which are more affordable and mobile. The problem is that interchangeable lenses for digital cameras are designed primarily for shooting still images, and therefore prone to focus shift and optical axis shift while zooming, and so on. In response, Fujifilm has been working on developing new cinema lenses that offer advanced optical performance with compact size and operability to meet the needs of creative emerging cinematographers.

The MK lenses joining our cinema lens lineup inherit the FUJINON cine lenses' advanced edge-to-edge optical performance and low distortion*, and yet boast compact and lightweight design as well as the level of outstanding cost performance that has never been seen in conventional cinema lenses until now.

The MK series offers fast lenses with T2.9** speed across the entire zoom range, enabling a shallow depth-of-field as well as a beautiful bokeh effect. The lenses are compatible with E-mount*** cameras with the Super 35mm*4 / APS-C sensor and the X Mount used in Fujifilm's “X Series” of digital cameras (APS-C sensor). They achieve advanced optical performance despite their compact and lightweight body by incorporating the benefits of short flange focal distance*5 into optical design to the maximum extent. The use of optical and mechanical design optimized for dedicated movie lenses minimizes focal shift and optical axis shift while zooming, and lens breathing (change of angle of view during focusing) that are typically observed in interchangeable lenses for digital cameras. The lenses feature three rings to enable manual and independent adjustment of focus, zoom and iris (aperture), all with the gear pitch*6 of 0.8M (module). The focus ring can rotate fully up to 200 degrees to facilitate precise focusing. This design makes the lenses comfortable to operate.

Fujifilm will firstly release the MK18-55mm (focal length of 18-55mm) for the E Mount in early March, followed by the MK50-135mm (focal length of 50-135mm), also in the E-mount this summer. Their X Mount versions (focal lengths of 18-55mm and 50-135mm) are being developed for launch by the end of this year.