Sony has
applied years of experience in professional media to expand the current high
performance memory card line up with an ultra-fast speed model that will maximize
your camera performance. Introducing the world’s fastest SD card, the SF-Gseries is the perfect accompaniment for your high-performance DSLR or mirrorless
camera, offering up to 299MB/sii write speeds, contributing to longer
high-speed continuous burst mode shooting for high-resolution images with
cameras supporting UHS-II.
Available
in 32GB, 64GB or 128GB storage capacity, this memory card’s blazing-fast write
speed also allows for a shorter buffer clearing time, making sure you will
never miss those life-changing moments or shots.
A Sony
developed algorithm prevents loss of speed in data writing even after repeating
burst shooting, and contributes to the camera’s speed of burst shooting – this
is an SD card you can rely on.
Another
brilliant feature of this SD card is the ultra-fast read speed of up to 300MB/sii
Paired with a memory card reader, the cards can transfer large volumes and file
sizes to a computer very quickly, contributing to a more efficient workflow for
professionals.
“As the
continuous shooting of higher-resolution images and adoption of 4K video with
DSLR and mirrorless camera increases, the inherent need for larger, faster and
more reliable cards becomes apparent. Thanks to the SF-G series, we continue to
show our commitment to providing a full range of extremely high performance
media devices to professional photographers and enthusiasts, maximizing their
camera performances” said Romain Rousseau, European Product Marketing Manager.
The
perfect back-up
Sony’s SD
products are highly reliable and durable and offer such features as water
proofing and anti-static protection which help keep your precious contents
safe. But when you are out all day shooting fast with time at a premium,
accidental deletion of images can happen. With Sony’s free downloadable File
rescue software, you can quickly recover deleted images or videos, including
RAW images and 4K XAVC-S video files.
MRW-S1,
the fastest card reader for SF-G series
In
conjunction with SF-G series, Sony is introducing a new memory card reader,
model MRW-S1, the perfect solution to drastically improve workflow efficiency
after shooting by quickly transferring large data from SF-G series SD cards to
a PC. This compact card reader offers an in-built SuperSpeed USB (USB3.1 Gen.1)
standard A port for cable-free PC connection, so that your files can be copied
faster than copying through the SD slot on a PC.
The new
SF-G series SD cards will be available in stores in March 2017 and the MRW-S1
card reader will be available in stores in April 2017.
Check for availability HERE
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