Sony RX100 IV The Undefeated Champion!

 

The mostimpressive features of the RX100 IV is its ability to capture and record 4Kvideo, in camera

Ever Since Sony entered the digital camera market back in 1981 with their first Mavica (Magnetic Video Camera) (which incidentally played a key role in coverage of the Los Angeles Olympic Games) the evolutionary wheel has been turning in triple overtime and Sony has the spoils to show for it.

Sony has position themselves in the camera market as the ultimate Game changer, who took the DSLR market and flip it on its head and if that wasn’t enough they also took the dying point and shoot camera market and undeniably redefine and re-engineer it.

It is absolutely impossible to deny how pro-active Sony has been at the innovative wheel, cramming more technology inside their tiny mirrorless cameras than any other camera manufacture, Sony has also single handedly dominated the smart Phone camera sensor market by biting off a huge 40% market share for themselves; with their sensors now in some of the latest flagship smart phones from companies like Apple ipnone 6 & 6+ and Samsung S6’s  and they still can’t keep up with the demand.

And now they have effectively unleash the enthusiast in everyone with their new offerings, namely the large One inch sensor Beast compact camera the RX100 IV which boasting some truly worthwhile and impressive improvements over its predecessor, the RX100 III.

The RX100IV can also record (up to) 40x super slow motion

Continuing the design language of the RX100-series that has defined the category, this handsome compact retains almost exactly the same pocket-friendly body as in the earlier model, but under the skin it's more capable than ever with greater performance and a much clearer viewfinder.

Most of the new features in the Sony RX100 IV come courtesy of its brand-new Sony Exmor RS image sensor, which replaces the earlier Exmor R chip in the RX100 III. Featuring an industry-first Stacked CMOS Sensor design with embedded DRAM, this allows not only a significant improvement in burst capture rate (now up to 16 frames per second at full resolution), but also provides for electronic shutter capability up to 1/32,000 second. And impressively, Sony is claiming that high-speed readout will translate to minimal rolling shutter (or jello) effect, even when using the electronic shutter!

But that’s not all The new sensor also allows the Sony RX100 IV to provide 4K video capture, and high frame-rate video at up to a staggering 1,000 frames per second. And there are upgrades in other areas, too -- for example, a brand-new Organic LED display in the popup electronic viewfinder that now has double the dot count of that in the earlier camera.

The AFsystem has also received an upgrade

Sony has also included plenty of firmware tweaks in the RX100 IV. These include a new expanded flexible spot autofocus function, and an additional self-timer option of five seconds duration. And when shooting in Program or Aperture-priority modes, you can now access the longest shutter speed of 30 seconds that was previously restricted to only Shutter-priority or Manual shooting. Add in seven new Picture Profile options that allow you to control things like black level, gamma, black gamma, knee, and plenty more besides.

All of these new features sit alongside the same 24-70mm equivalent, f/1.8-2.8 optical zoom lens with SteadyShot image stabilization as in the earlier camera. Also retained are an ISO sensitivity range of 125 to 12,800 equivalents (extendable down to ISO 80), a BIONZ X-branded image processor, 3.0-inch LCD monitor with tilt articulation, and a built-in popup flash.

Priced at only US $948.00, the Sony RX100 IV is on Sale now in the US market.
If you've never had a chance to play with super slow-motion video, you're in for a real treat!

3.0-inchLCD monitor with 180° tilt articulation

  

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